HJIRO is a portmanteau of the names of my creative partner, Hjork Ocampo, and myself, Isaac Resurreccion. It acts as a vessel of our combined tastes, ideas, and shared experiences within the streetwear space.
GOM is a Korean dessert establishment in Oxnard, CA. The inspiration behind GOM stems from the Korean translation of the word, meaning "bear." The branding takes heavy inspiration from this; creating a bear character that fills the space with warmth and a cutesy atmosphere.
SNCO or Soupreme Noodle Co. is a new-age pho restaurant anticipating opening in Whittier, CA. Soupreme stands in the face of strong competition from the OG pho spots to the new restaurants that give a modern twist on pho, therefore requiring a look unfamiliar to the scene.
301 Projects is a fresh take on the construction industry branding. Featuring a bold transparent logo displaying the clarity the industry is in need of to get the work done.
Seoul Stop is a Korean Convenience store at The Source Mall in Buena Park, CA
Repeat Radio is a LA-based DJ collective of tastemakers that produces a weekly mix of songs on Soundcloud.