GOM Snow Desserts
GOM Snow Desserts is a Korean dessert shop located in Oxnard, CA.The inspiration behind GOM stems from the Korean translation of the word meaning "bear." The branding takes heavy inspiration from this creating a bear character that fills the space with warmth and a cutesy atmosphere.
Our clients biggest obstacle was enticing the non-Korean audience of Oxnard to try desserts from Korea they had most likely never seen. We suggested this warm and adorable direction to create an inviting space for an unfamiliar dessert they'll soon come to love. After opening at the end of 2024, it has become a regular dessert stop for the friends and families of Oxnard, CA.
Brand Identity
Concepting
Logo Design
Marketing Design
Packaging Design
Character Direction
Adobe
Photoshop
Illustrator
Procreate
Character Design
Brand Application