HJIRO
Jul 2023 - Jun 2025
Los Angeles, CA
HJIRO is a portmanteau, representing the clothing brand as a combination of the taste, ideas, and experiences between Hjork Ocampo and myself, Izzy Resurreccion.
HJIRO was a passion project consisting of 3 capsules spanning a 2 year period. With each drop, Disruptive Roots, In Technicolor, and Machine Relief, we interpret our collective experience of growing up in the earlier days of the internet. This is reflected in the grunge and cyber-core aesthetics we take inspiration from. This includes using older-tech like handycams and digi-cams to shoot all promotional material, also parodying ideas from the pre-internet era.
Art Direction
Apparel Design
Social Media Design
Video Editing
Poster + Sticker Design
Screenprint + Sublimation
Adobe
Photoshop
Illustrator
Premiere Pro
Procreate
Figma
CAPSULE 01 Disruptive Roots
Promotional Content - Video
Promotional Content - Photo
Product Line-Up
CAPSULE 02
In Technicolor
Promotional Content - Video
Promotional Content - Photo
Product Line-Up
CAPSULE 03 Machine Relief
Promotional Content - Video
Promotional Content - Photo
Product Line-Up